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“What has happened in this race to the bottom is that every single person is suffering and selling at a loss, all the way to the end consumer, and the end consumer then is getting the best prices that have ever existed in the cannabis world,” Chrystal Ortiz, owner of Herb and Market in Arcata, said earlier this year.
Cannabis dispensaries say they are struggling. The industry as a whole has grappled with the price of cannabis plummeting over the past two years and big changes following recreational legalization. The closure of a legacy cannabis dispensary earlier this year shows the new world of retail cannabis for Humboldt County amid recreational legalization.