White Face craft beer rebranded over racist name fears
The former White Face ale form Norfolk was launched three years ago by craft brewers Moon Gazer, which names its beers after alternative terms for hares from folklore.
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The former White Face ale form Norfolk was launched three years ago by craft brewers Moon Gazer, which names its beers after alternative terms for hares from folklore.
The brewery named several of its hare-inspired beers, including White Face, from a medieval poem called the Names Of The Hare. As it began to sell its drinks further afield, some misunderstood the name of the beverage.
The name was taken from a medieval poem called The Names Of The Hare.
A Norfolk brewery has changed the name of its award-winning White Face ale after drinkers began to complain that it sounded “a bit racist”.Moon Gazer, a brewery
Moon Gazer ales, in Hindringham, north Norfolk, has changed the name of one of its award-winning beers after racism concerns