TVN Special Report | TV's Mobile Apps Embrace Customization, Notifications
TVN Special Report | TV’s Mobile Apps Embrace Customization, Notifications When it comes to mobile apps, broadcasters still face a range of options from a single- or multiple-app approach to adopting back-end tech allowing user personalization. But some goals remain constant: keeping users on owned-and-operated mobile platforms over social and monetizing the experience wherever possible. By Jennifer Pallanich | January 13, 2021 | 5:30 a.m. ET. Even though they’re often stuck at home now, TV news viewers are still turning to mobile apps for information, and broadcasters are striving to d...
Source: tvnewscheck.com