How supermarkets can use rewards to offset rising prices
The Opportunity is as Obvious as an Endcap of 12-Packs Supermarket competition has been mounting for some time as the industry splinters, and supermarkets are pressed to find new ways to look more attractive. People buy their food at gas stations and dollar stores, at specialized organics shops and at mass merchants, as well as through online and subscription-based retailers. The data-capturing capabilities of rewards, when expertly analyzed and deployed, can make one merchant’s shopping experience more attractive than another’s. It’s that simple. Further, and this is the kick in the p...
Source: supermarketnews.com