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This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. 55 London on how marketers can prepare as Google ends third-party cookies Google’s recent announcement about its move to a ‘privacy-first web’ is a big moment in the history of digital marketing. It highlights that the end really is nigh for third-party cookies, and specifically being able to target individual users based on their browsing behavior – the mainstay of digital marketing for many years. ....