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Google's Protected Audience API barely any better, says AdGuard

Now that Google Chrome has finally started ditching third-party cookies, AdGuard claims the new Protected Audience API is barely any better. ....

Google Chrome , Protected Audience , First Locally Executed Decision ,

The future of app marketing in a privacy-centric age

New marketing strategies will have to rely on machine learning and predictive metrics, rather than measured or observed metrics. ....

Os Skad Network , Skad Network , App Tracking Transparency , Chief Product Officer , First Locally Executed Decision , Groups Experiment , Protected Audience , Privacy Sandbox ,

Early trials show that Google FLEDGE is flopping

In the first four months of testing, only five ad-tech companies have expressed interest in the new tech. ....

Nicole Farley , Rob Webster , First Locally Executed Decision , Privacy Sandbox , Google Ad Manager , Search Engine Land , Marine Corps ,

Chrome 101 has the first version of privacy-preserving ad profiling, landing today

Google Chrome 101 is landing in the later hours of today. It is a milestone release because it contains the first implementation of Google's ad profiling mechanisms called the Topics API and FLEDGE. ....

Google Chrome , First Locally Executed Decision , Groups Experiment , Privacy Sandbox , Federated Learning , Web Storage , Indexed Database , Attribution Reporting , About Google Chrome ,