The future of app marketing in a privacy-centric age
New marketing strategies will have to rely on machine learning and predictive metrics, rather than measured or observed metrics.
Source: venturebeat.com
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The Drum | Google Ads VP On Future Of Data-driven Advertising: 'Prediction Will Supersede Precision'
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we catch up with Dan Taylor, vice-president of global ads, to learn how the tech giant is innovating new privacy-focused approaches to targeting and measurement in anticipation of the death of the third-party cookie.
Source: thedrum.com
DuckDuckGo's Chrome extension will block Google's new ad targeting
The extension will block Google’s Topics and FLEDGE..
Source: engadget.com
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Chrome 101 has the first version of privacy-preserving ad profiling, landing today
Google Chrome 101 is landing in the later hours of today. It is a milestone release because it contains the first implementation of Google's ad profiling mechanisms called the Topics API and FLEDGE.
Source: neowin.net
Google's Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Source: searchengineland.com