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MARTYN DAVIES: Understand this about geopolitical tensions
In the wake of Covid, the international business environment is likely to be increasingly complex. Companies would do well to take heed .
29 July 2021 - 05:00 Martyn Davies
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I recall reading a thoughtful article in the Harvard Business Review in 2016 titled Why Your Company Needs a Foreign Policy . In it, John Chipman, from the International Institute for Strategic Studies, states: The most successful multinational companies (MNCs) will be those that make expertise in international affairs central to their operations, adopting what can best be described as a corporate foreign policy.
Chipman based this on the rising prevalence of geopolitics in the global economy and how MNCs need to react to volatile and risk-elevating trends. At the time of writing, these included the destabilising impact on business of Brexit, intrastate conflict in the Middle E ....

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