These farms. no sport really involved in it. no hunting involved in it. how do they explain it? >> well, i think that's the fraud of the whole thing, is that the marketing lion is of course come to the dark continent, wild continent, come and put your skills against this huge magnificent beast. and of course -- the film shows very clearly that none of those factors are at play here. it's quite simply your kill is guarante guaranteed. it is in a confined area. there a he no fair chase involved and it is probably half the price of any normal -- a fair chase. what these hunters themselves tell wh...