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In the 9th Circuit (as well as the 2nd, 5th, 6
th, and 11th Circuits), the test for determining whether the use of a third-party trademark in an expressive work (i.e., use of a brand within a movie, TV series, video game, etc., including as part of the title of an expressive work) is the 2nd Circuit’s test from the 1989 case of
Rogers v. Grimaldi. The
Mattel, Inc. v. MCA Records (better known as the “Barbie Girl” case). Under the
Rogers test, the use of a third-party mark in an expressive work does not violate the Lanham Act “unless the title has no artistic relevance to the underlying work whatsoever, or, if it has some artistic relevance, unless the title explicitly misleads as to the source or the content of the work.” As is evident, this is very different from the multifactor test adopted in ....

United States , National Geographic , Mattel Inc , Drape Creative Inc , Lanham Act , First Amendment , Marty Stouffer Productions , Wild America , Nat Geo , Wild Americas , Wildest Americas , Untamed Americas , Surviving Wild America , Badger Don T , Drape Creative , Honey Badger Don T , Honey Badger Dont Care , ஒன்றுபட்டது மாநிலங்களில் , தேசிய புவியியல் , மடெல் இன்க் , ட்ரேப் படைப்பு இன்க் , லான்ஹாம் நாடகம் , முதல் திருத்தம் , தியாகி ஸ்டொுப்பேர் ப்ரொடக்ஶந்ஸ் , காட்டு அமெரிக்கா , நாட் புவி ,