Will Ads or Subscriptions Prevail with Streaming Consumers?
When it comes to consumers' evolving viewing preferences and the pitch and yaw of streaming monetization, will we ever see a clear winner between advertising-based and subscription services when it comes to OTT and streaming content delivery and consumption? Philo Head of Advertising Reed Barker and Norsk CMO Eric Schumacher-Rasmussen discuss in this clip from their Streaming Media East 2023 keynote.
Source: streamingmedia.com