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In a bold move to redefine the global pantry, Midday has unveiled its latest creative work: the rebranding of the Singapore-based whole foods company,...
As the drinks sector becomes mainstream, design studios are tapping into ‘fauxstalgia’ and gender-neutral branding to appeal to a younger audience.
Small Giants identity This weird, yet wonderful new identity for Small Giants turns the perception of eating bugs on its head. Responses by Will Gladden, creative partner, Midday Background: Humans have been eating insects for centuries—but not here in the West. Small Giants is smashing that taboo with gourmet cracker ranges baked with cricket flour. We were tasked create a standout brand for mainstream audiences. Reasoning: “Making the weird, wonderful” was our design strategy. With a confident personality and an orchestra of oversized crickets, we turned the perception of eating bugs...