Brain health protein bar company IQBAR secures $2.8M investment
The company was launched in 2017 as an on-the-go solution for brain fog and lack of energy. IQBAR CEO and founder Will Nitze told NutraIngredinets-USA that they optimize the keto-friendly protein bars around 6 specific brain nutrients: Lion's mane, MCTs, omega-3s, flavonoids, vitamin E, and choline. “We chose those nutrients in particular for two primary reasons: 1) They had the greatest scientific research demonstrating positive impact on the brain, and 2) They can be incorporated into a bar via delicious, whole food ingredients,” said Nitze. Outside money “This is the first ins...