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Here's how the founders of six companies, each with a unique narrative, translated their personal passion into products that resonate deeply with consumers.

Will Nitze, the founder and CEO of brain health-focused CPG brand IQBAR, shared candid takes on how to scale a food and beverage company, including his perspective on fundraising (“Bootstrapping is the worst thing you can do.”), staffing (“How can we build a $50 million brand with a staff of six?”), and retail strategy (“Choose channels that scale well.).

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Will Nitze is the founder and CEO of IQ Bar, the plant based protein company for your brain and body. On this episode of ITS, Will and Ali talk about his "shower thoughts" on Linkedin, how IQBAR built on e-commerce first, why they skipped straight to conventional, and the pros and cons of platforming. In the Sauce is Powered by Simplecast.

Snack bar trends: What's next for the category? By Mary Ellen Shoup With so many emerging bar brands vying for space in a crowded market dominated by large CPG -- Clif Bar, KIND (Mars), RXBAR (Kellogg's) -- and retail sales still down in 2021, what's the future of the bar set, and how can brands punch above their weight to drive growth? In FoodNavigator-USA's Single-serve bar sales down 20% in 2020 Karen Howland, managing director at CircleUp - which uses its 'Helio' machine-learning platform to scour over a million CPG ...