Walmart to Enhance Media Business With $2.3B Vizio Acquisition
Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion.
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Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion.
Walmart has agreed to pay $2.3 billion to acquire Vizio -- a move to bolster the retailer's burgeoning advertising business as it takes on Amazon.
Deal will intensify the battle for market share in the CTV ad business and put more pressure on Roku
Walmart is buying Smart TV manufacturer Vizio for $2.3 billion.
Retail giant Walmart on Tuesday said it is acquiring US-based TV maker Vizio in a deal valued at nearly $2.3 billion, in a bid to boost its ad business.The acquisition of Vizio and its SmartCast Operating System (OS) would enable Walmart to ...