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Dash. >> real issues. >> two hours. yeah. two hours to get capture the imagination of the american public. where things used to get drilled down on more. that frustrates both sides. and -- when it is drilled down on, it is usually to the disadvantage of republicans. >> how did you guys manage the -- cycle? you would have a meeting and say you know the news cycle may last a day and a half on this subject. do you try to manage that? >> absolute. >> i do you extend it? do you just sort of live in the reality? >> you have to try to extend it by coming up with ways that keep making it interesting. ...