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And a customer, she's also a professional store design consultant. who specializes in window displays and visual merchandises. >> i always drive really slowly past your store and then if it's a few window, i stop and take pictures. >> linda, whose clients have ranked from big national canes ooix like sax fifth avenue to local boutiques says window displays are key to attracting and keeping customer's interest. >> a lot of retailers think, oh, i will put this sweater in the window, it's going to sell. where in reality, you are selling the image of the store. >> linda says store windows can do m...

Bring people into our store because they wonder what is in that store? >>. >> she is the owner of tilde, a small gift boutique in portland, oregon. debbie and her assistant joanna jackson put a lot of effort into their window displays, they have a reason. >> we want to stop someone who is walking by or driving by and turn around to come in here. they turn around the come in here and we got them. >> how are you doing? >> good. look at our new windows. >> i am loving it. >> at tilde, debbie hamada and joanne, her assistant, have done really fun things with very small amounts of merchandise. >> i...

Bring people in to our store because they're -- they wonder what is in that store. >> debbie is the owner of tilde, a small gift and jewelry boutique in portland, oregon. >> yellow. >> debbie and her assistant joanna jackson put a lot of effort into their window displays. and they have a reason. >> you want to stop someone who is walking or driving by and make them turn around and come back and wonder what's in there. and so they come in the door to find out what's in here. and then we got them. >> hey, debbie. >> how are you doing? >> good. >> look at our new windows. >> i am loving it. at ti...

Professional store design consultant who specializes in window displays and visual merchandising. >> i always draw it really slowly past your store. and then if it's a new window i stop and take pictures. >> linda, whose clients have ranged from big national chains like saks fifth avenue to local boutiques says window displays truly are key to attracting and keeping customers' interest. >> a lot of retailers think, oh, i'm going to put this sweater in the window and it's going to sell. where in reality, you are selling the image of the store. >> linda says store windows can do much more than s...

What is in that store. >> debbie is the owner of tilde, a small gift and jewelry boutique in portland, oregon. >> yellow. >> debbie and her assistant joanna jackson put a lot of effort into their window displays. and they have a reason. >> you want to stop someone who is walking or driving by and make them turn around and come back and wonder what's in there. and so they come in the door to find out what's in here. and then we got them. >> hey, debbie. >> how are you doing >> >> good. good. >> looking at your window. >> i am loving it. at tilde, debbie and joann her assistant have done really ...