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Bring people into our store because they wonder what is in that store? >>. >> she is the owner of tilde, a small gift boutique in portland, oregon. debbie and her assistant joanna jackson put a lot of effort into their window displays, they have a reason. >> we want to stop someone who is walking by or driving by and turn around to come in here. they turn around the come in here and we got them. >> how are you doing? >> good. look at our new windows. >> i am loving it. >> at tilde, debbie hamada and joanne, her assistant, have done really fun things with very small amounts of merchandise. >> i...

They'll confuse the customers. >> when have you very, pensive merchandise and you cram it altogether, it looks cheap. essentially, price equals space. >> take shoe stores. >> if you have a $1500 pair of shoes and you cram it next to other $500 pair of shoes, you might as well just be a discount store. but if you give those shoes their own space and you honor them with space, then they lock like what they're worth. >> today, debbie and joanna are putting together a new display. they didn't put many products in the window, but they decided to fee cure one item. a very popular handbag. >> it's a ...

. hi there everyone. welcome to your beings. they are the unsung heroes of the retail business. the buyers whose eye into relationships are the key to making sure you have the right products to sell. we wanted to foe what a good buyer looks like, so we headed to a boutique to meet jimmy webb, the man behind all the leather and leopard skin. >> your biggest selling jacks right now? the played is on top. >> the yellow. >> good. >> it's amazing. but this jacket i made, killing it, current. gothic. rock 'n' roll. >> meet ray goodman and jimmy webb of fork city's punk clothing boutique tr...