The Wine Nelson initiative started as a buy local campaign and has developed into creating an instantly-recognisable mark that not only made Nelson wines easier to find, but encouraged people who may not have tasted a Nelson wine to give it a try. “It’s no secret that Nelson does produce some stunning wines and is actually the country’s fourth largest grape growing region. Word has been getting around but it’s good when you put them on the shelves to have them stand out. JOE LLOYD/STUFF The Wine Nelson initiative started as a buy local campaign and has now developed into creating an...