Smokey Bones' virtual brand revamp returns burger to value-based roots
Smokey Bones' virtual brand revamp returns burger to value-based roots Burgers have gotten pretty darn tony on the virtual restaurant landscape, with prices to match. But one virtual brand thinks the real money is in the value-based burger. The Burger Experience features five variations of the beloved sandwich. (Photo provided) April 7, 2021 As restaurant leaders are well aware, restaurant burgers have really evolved from the lowly "everyman's food" they once were to what are quite often regal sandwiches, created by chefs, often with prices to match. In fact, Smokey Bones CEO James O'Reilly h...