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This year’s Business to Arts Awards winners featured purposeful creative partnerships that sought to address a range of societal issues—from climate change to enhancing the shared public spaces in which we live. In this final article in our series, we profile three partnerships that are making the arts more inclusive and accessible to all
Our top salesperson used to stay in a homemade missile bunker. Here's the mindset he embraced that most people won't.
PHOTO: Daniel McCullough Back when I taught marketing, I would start the first class by asking students a simple question: What did you learn about the purpose of business in your finance class? Invariably they'd say the purpose of a business is to make money. I'd then ask, "How does a business make money?" Most students would stumble with this one. The smartest response is, "It depends on the kind of business you're in." With the stage set, I'd introduce students to Theodore Levittâs âMarketing Imagination.â Levitt said the purpose of a business is to create and keep a custom...