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Top performers deliver better ways to create value for others, says Felix Oberholzer-Gee

What makes an effective tech strategy? “Keeping the company’s impact at the heart of everything you do. The ability to experiment, fail, learn, measure impact, reduce wasteful activities and effectively streamline.”

A Simple Question That Can Guide Companies to Epic Success 20 Apr 2021Book by Danielle Kost Does an idea create value? In Better, Simpler Strategy, Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies manages to do both—and dramatically outperform peers. What sets these top businesses apart? It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-Gee. In almost every segment of the economy, the very best companies lead their peers by wide margins...

PHOTO: Daniel McCullough Back when I taught marketing, I would start the first class by asking students a simple question: What did you learn about the purpose of business in your finance class? Invariably they'd say the purpose of a business is to make money. I'd then ask, "How does a business make money?" Most students would stumble with this one. The smartest response is, "It depends on the kind of business you're in." With the stage set, I'd introduce students to Theodore Levitt’s “Marketing Imagination.” Levitt said the purpose of a business is to create and keep a custom...