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Consumer goods companies report increased sales of winter products like moisturizer, lotion, honey, woolen apparel, geyser, and room heaters due to the recent cold wave. However, the late onset of the season and warm December have affected overall winter sales, which were previously down by 5-10% in December.
Till about this cold wave, sales of winter products were muted and had degrown by 5-10% year-on-year in December. Even if the current surge may not wipe out the entire losses, industry executives expect some winter categories may eventually post flat sales.
Till about this cold wave, sales of winter products were muted and had degrown by 5-10% year-on-year in December. Even if the current surge may not wipe out the entire losses, industry executives expect some winter categories may eventually post flat sales.
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