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Msnbc. >> we're looking at every app in detail. what is it doing? is it doing what it's saying its doing? is it meeting the privacy policy they're stating, right? so we're always looking at that should we raise the bar even more? we're always looking at improving and raising the bar. >> mark zuckerberg, what would you do? >> what would i do? i wouldn't be in this situation. >> now tim cook of course is obviously getting the target of a lot of privacy debates especially around the san bernardino shooting as well and the iphone there. this has been an ongoing debate between these two companies f...

Massive japapp store for potent problems. >> we're looking at each app. is it doing what its saying it's doing? >> reporter: meanwhile zuckerberg and his team behind the scenes still deciding whether he'll answer questions from congress. >> what we try to do is send the person at facebook who will have the most knowledge, so if that's me, then i am happy to go. >> reporter: he's not accepted invitations from multiple congressional committees. now facebook hit with five new lawsuits in federal court, at least three facebook users suing the company for tracking phone call and text message data o...

>> my co-host asked about the issue of privacy. the apple ceo did not hold back. >> we're looking at every app in detail. what is it doing? is it doing what it's saying it's doing? is it meeting the privacy policy that they're stating, right? this is something that we've always felt, you know -- >> mark zuckerberg, what would you do? >> what would i do? i wouldn't be in this situation. >> okay. [ laughter ] >> and back with me is karen swisher and my co-host for that apple town hall. what did you think of that, karen? >> well, it was something else. he came to play, i think. he really did make...

However, i think we're beyond that here. and i do think that it's time for a set of people to think deeply about what can be done. >> my co-host asked about the issue of privacy. the apple ceo did not hold back. >> we're looking at every app in detail. what is it doing? is it doing what it's saying it's doing? is it meeting the privacy policy that they're stating, right? this is something that we've always felt, you know -- >> mark zuckerberg, what would you do? >> what would i do? i wouldn't be in this situation. >> okay. [ laughter ] . >> and back with me is karen swisher and my co-host for ...

Detail. what is it doing? is it doing what it's saying it's doing? is it meeting the privacy policy that they're stating. right? and so we're always looking at that. should we raise the bar even more? we're always looking at improving and raising the bar. >> what would you do if you were mark zuckerberg. >> i wouldn't be in this situation. >> you can watch more of cook's town hall as part of msnbc's revolution series airing friday april the 6th at 8:00 p.m. eastern and 5:00 p.m. pacific. looks fascinating. >> still ahead. a look at this morning's one big thing and coming up on "morning joe" th...