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As Billboard enters the Philippines, it elevates the local bands to the global stage and gives music for Filipino families to bond over.

Rebeca León photographed on Oct. 20 in Medellín, Colombia. The Latin Alternative Music Conference (LAMC) continued Wednesday (May 5) with a one-on-one sit-down with Billboard Latin Executive of 2020 Rebeca Leon to give viewers insight into her career as an artist manager and industry lead. “Don’t do everything alone, there’s always a big team behind great success,” she told  Billboard’s Leila Cobo during the conversation. Leon, who currently manages Rosalia, Lunay and St. Pedro, also revealed at the four-day virtual event that she looks to work with arti...

What’s changed from 2017, when you last appeared at LAMC, and now? "Many things have changed. The focus then was to grow our urban music in Spain because it was already relevant in places such as Latin America and the U.S. but we needed recognition for what we were doing here. And for radio stations to play our music and to give us more respect. Now, the [urban scene] a priority in Spain." Describe your music in one sentence. "It's hard because it's always been evolving. But right now, it's the new Spanish song." How did you pick your collaborations for