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10 Reasons You Spend So Much on Amazon 10 Reasons You Spend So Much on Amazon So many of us depend on this remarkable retailer. What's the secret sauce that makes Amazon addictive? Prostock-studio / Shutterstock.com For Amazon regulars, it’s pretty hard to imagine what the coronavirus pandemic would have been like without the convenience of that ginormous online marketplace. To get an idea of Amazon’s place in American life, consider this: More than 80% of American households have an Amazon Prime membership, says Scott Galloway, professor of marketing at the NYU Stern School of Business....