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Reply A late-1980s marketing campaign from the Corona beer company turned Cinco de Mayo into the day in which Americans consume the most beer, topping even St. Patrick’s Day and Super Bowl Sunday. (Shutterstock) ARLINGTON HEIGHTS, IL — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holi...

Find out what's happening in Austin with free, real-time updates from Patch. Let's go! A late-1980s marketing campaign from the Corona beer company turned Cinco de Mayo into the day in which Americans consume the most beer, topping even St. Patrick's Day and Super Bowl Sunday. Indeed, America's obsession with alcohol has taken over other holidays, too, but May 5 is certainly among the dates most hijacked by the country's love of drinking. Here are five other things you may not have known about Cinco de Mayo: What It Actually Observes: Cinco de Mayo observes the date of the battle of Puebla...

Reply Cinco de Mayo events near Tinley Park. (Shutterstock) TINLEY PARK, IL — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holiday every year, peaking in 2018 when the holiday fell on a Saturday and coupled with the Kentucky Derby. Find out what's happening in Tinley Park with free, re...

Reply Cinco de Mayo celebrations come in all shapes and sizes across the Fredericksburg area. Establishments like the Fredericksburg Area Museum, Strictly Ballroom Dancing, and El Patron will host special offers for the holiday. (Beth Dalbey/Patch) FREDERICKSBURG, VA — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic bever...

Reply(1) Cinco de Mayo comes with its share of misconceptions, but Patch is here to answer many questions about the annual May celebration. (Shutterstock) DOWNERS GROVE, IL — Cinco de Mayo, observed on May 5 every year, has turned into a major American celebration of Mexican heritage, but its growing popularity in recent decades has centered on something completely unrelated to the holiday's original designation. Alcohol. Hundreds of millions of dollars are spent on beer and other alcoholic beverages for the Cinco de Mayo holiday every year, peaking in 2018 when the holiday fell on a Sat...