The UN's 'Playing for the Planet' initiative reached 110m players in 2020 – time to join for 2021! | Media & PR
Playing for the Planet, the UN environment programme, has reported on its first year in an impact report. This showed that they had collectively reached 110m people through ‘green’ activations in games, committed to reduce their carbon footprint, and bolstered their numbers to a total of 29 companies. The initiative set out with 19 companies at the start of the year, including UK firms such as Green Man Gaming, Space Ape and Sports Interactive, as well the likes of Rovio, Sony, Stadia, Microsoft, Supercell and Niantic. Activations through play included a wide range of initiatives. Rov...
Source: mcvuk.com