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linkedin Procter & Gamble has launched a campaign for its corporate brand as it unveils a pledge to do 2,021 “acts of good” in the next year. The “Lead with love” campaign kicks off with a new 60-second film, called Emotions, created by Dentsumcgarrybowen, which features images of babies and toddlers experiencing what it says are the eight emotions humans are born with – the most powerful of which, it claims, is love. It was written by David Black, art directed by Jessica Terlizzi, and produced by the agency using stock and user-generated footage. The soundtrack is a version of t...
P&G brings out the babies in ‘Lead with love’ campaign FMCG giant is committing to carry out 2,021 ‘acts of good’ during 2021. by Simon Gwynn Sign in to continue Free email bulletins