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Furniture World News By Nic Ledoux on 1/15/2021 IKEA U.S. recently announced the availability of its new and improved app, transforming its previous in-store companion app into a shopping platform where customers can browse and purchase products in a simpler, more convenient way. Via the new platform, customers will now be able to buy products directly through the IKEA app for home delivery and pick up at the store. The updated IKEA app builds upon the many ways that IKEA U.S. continues to transform its business to be more convenient an...

Among the new features is more options for delivery and pickup Ikea plans to gradually evolve its store environment to mesh with its new digital experience. Getty Images January 14, 2021 Ikea is investing in digital by launching a new app—and expect changes to its retail stores’ maze-like showrooms, too. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.