Campaign podcast: Bringing creative and media together (but not just for big brands)
How long? 2-3 minutes Campaign podcast: Bringing creative and media together (but not just for big brands) Simon Davis, founder of Walk-In Media, explains why a new generation of smaller 'long-tail' advertisers should not be ignored by big agencies. Simon Davis (right), and ads for Macmillan (top left) and Ikea (bottom left) Campaign's media and tech editor, Omar Oakes, and creativity and culture editor, Brittaney Kiefer, take a closer look at the first major ad campaigns of the year. The pair discuss how far consumer brands like Ikea can credibly promote sustainab...
Source: campaignlive.co.uk