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Therapies and Cures for COVID-19 All of us are more than exhausted from the rigors of keeping ourselves safe from the SARS CoV-2 virus. Having effective therapeutics and perhaps even actual cures before the planet achieves herd immunity will be a game changer. This  Herman Trend Alert will briefly cover the treatments used around the world, then discuss the new drugs already in trials and showing success in Israel. Treatments in the United States and Elsewhere According to the US Centers for Disease Control, the country's Food and Drug Administration (FDA) has approved only one phar...

The Herman Trend AlertFebruary 10, 2021The 6 Top Consumer Trends to Watch in 2021Many years ago, I started my consulting practice as a marketing consultant. When I learned about the Values and Lifestyles Study from what was then the Stanford Research Institute (SRI), I was hooked on a field call

Small Business Pivots for Pandemic Success From: January 13, 2021 Some small businesses and solopreneurs have pivoted their businesses and become more successful than ever before. This  Herman Trend Alert addresses three effective pivots. As you read about these entrepreneurs, my challenge to you, dear readers, is to consider how you and your friends could apply this kind of adaptability to other industries? Looking Great on Zoom...