Adobe completes acquisition of Workfront to boost client marketing productivity
Adobe (San Jose, California) has confirmed the acquisition of Workfront (Lehi, Utah), a leading work-management platform for marketers with more than 3,000 customers and 1,000,000 users. Adobe pointed out that the acquisition will bring more efficiency, collaboration and productivity gains to marketing teams currently challenged with “siloed work-management solutions.” Both companies are established partners with strong product synergies and a growing base of over 1,000 shared clients – including names like Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. In a...
Source: graphicartsmag.com