2023 Was the Year of the Multitasker
In 2023, the prevalence of connected devices, ranging from smartphones to in-car voice assistants, has fueled the rise of multitasking among consumers.
Source: pymnts.com
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In 2023, the prevalence of connected devices, ranging from smartphones to in-car voice assistants, has fueled the rise of multitasking among consumers.
Engagement in one digital activity often leads to participation in other activities, resulting in a network effect, PYMNTS Intelligence found.
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