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Marketers Still Aren't Ready for a World Without Cookies

Digital marketers have spent the last 18-24 months planning for the end of third-party cookies. Most still say they are only somewhat ready for the new digital advertising reality. ....

Party Identifiers , Phronesis Partners , World Without Third Party ,

A Look at the Newest Developments in Marketing Personalization

Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers. ....

Peter Messana , Unsplash Nick Fewings , Tracey Ryano Connor , Mikael Ekelund , Christian Selchau Hansen , World Without Third Party Cookies , Nick Fewings , Refined Use , What Do We Mean , Dynamic Search , Personalized Experiences , Walk Through , World Without Third Party , Scale With Modular , In House Data , Third Party Data , Customer Experience , Customer Experience Management , Data Privacy , First Party Data , Customer Data ,