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Identifier Deprecation Won't Kill the Open Web

Identifier Deprecation Won't Kill the Open Web
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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A Look at the Newest Developments in Marketing Personalization

Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers. ....

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How Publishers' First-Party Data has a Positive Impact on Brand Metrics

Data deprecation, caused by tightening privacy regulations, third-party cookie demise, limits on mobile identifiers, and more, dramatically changes how ....

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