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serena williams. are the booming duller is finally beginning to flow into the world of women's sports? england's lionesses recently won the women's tournament. but when and the reaction, the latest marker in the rise of women's sports, but with fans and brands hungry for more, as everything in place to realise that potential? i will be speaking to the director of the english women's football association. and we'll be focusing the spending of women sports fans around the world. and why is there such a difference in pay between men's and women's sport? i will find out with someone who ...

With other sports. with each year i hope we are taking up more and more of the winter and spring season. we have been hearing about the great marketing potential women's sports can offer. is it becoming easier to make the case to potential sponsors that women sport is most definitely worth backing?— worth backing? absolutely. i have experienced _ worth backing? absolutely. i have experienced that _ worth backing? absolutely. i have experienced that first _ worth backing? absolutely. i have experienced that first hand. - worth backing? absolutely. i have experienced that first hand. a - exper...