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The evening news which fundamentally are not able to capture what s happening. that leads me to think, does it take and entire book, do we all have to do this like you ve done with wild land to encapsulate it in 400, 500 pages? i think you ve done it too. one of the things you identified is there s a toolbox, set of techniques we deploy over and over again. they go over ways. often to the tobacco industry. i m often thinking these days, there was a fateful memo written by brown and williamson which they said doubt is our product. they were facing new regulations. they were facing a new understanding of the truth about tobacco. what they said was doubt, by manufacturing doubt, that is the way we fight back against what they identified as the body of fact. you ve seen that deployed decade after decade. first against climate change, then against barack obama s birthplace, and eventually the 2020 election and the vaccine. ....