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Permutive Restores Reachability by Enabling Standardized Publisher First-Party Data at Scale via Xandr's Marketplace - Vimarsana News

Permutive Restores Reachability by Enabling Standardized Publisher First-Party Data at Scale via Xandr's Marketplace

Permutive now offers increased control, addressability, and revenue for publishers and advertisers alike while providing transparency and efficiency for agencies Permutive, a privacy-safe audience

Microsoft Store Ads and product updates for January - Microsoft Advertising - Vimarsana News

Microsoft Store Ads and product updates for January - Microsoft Advertising

Check out Microsoft Advertising’s January product roundup with a recap of what’s been recently released and what’s to come.

IAS announces campaign sync solution with Xandr's invest DSP to match advertisers' pre- and post-bid settings - Vimarsana News

IAS announces campaign sync solution with Xandr's invest DSP to match advertisers' pre- and post-bid settings

New York [US], June 28 (ANI/PRNewswire): Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sync Pre-bid Segment

IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings - Vimarsana News

IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings

Press release content from PR Newswire. The AP news staff was not involved in its creation.

Source: apnews.com
IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings - Vimarsana News

IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings

IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality NEW YORK, June 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr's Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly mirror their post-bid advertising campaign settings with their pre-bid settings, for both mobile and desktop across video and display inventory. With the Qualit...