Heinz 'No Taste' Test Asks Fans to Review Pickle Ketchup Before Trying It
Heinz took a novel approach to promoting its new pickle ketchup.
Source: adweek.com
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Heinz took a novel approach to promoting its new pickle ketchup.
Created by Rethink, the posters feature illicit-looking shots of restaurant staff filling Heinz bottles with cheaper ketchup