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It is hard to believe that this is likely our final ratings column in ALL ACCESS. For nearly 11 years, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts at XTRENDS – have been cranking out this recap every 28 days. It has truly been a labor of love. We cannot emphasize enough our appreciation for JOEL DENVER and his incredible staff for allowing us to grace these pages.Quick anecdote: In one of our early columns, I wrote something like: “Station X had . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – are back to analyze and comment on the Sturm und Drang of the MARCH survey. We bring you the thrill of victory and the agony of defeat – all in less than 3,000 words. What a deal! This particular survey ran from MARCH 2ND through MARCH 29TH. As previously noted, but worth repeating, this book featured the time change many mispronounce, the beginning of the season of renewal, a . ....
So far we have witnessed the carnage foisted upon market after market by MARIAH CAREY’s annual emergence from hibernation. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the covert operatives from XTRENDS – stand ready to analyze our final batch of markets for the DECEMBER survey. We are fairly certain that the radio landscape will be littered with reindeer droppings. This “month” began on NOVEMBER 11th and concluded on DECEMBER 10th. Besides all . ....
Catching up on our JUNE recaps we realized we did not completely lay out the events that could have affected this survey. This book began on MAY 25th and concluded on JUNE 22nd. That means there were two federally-mandated three-day weekends: Memorial Day and Juneteenth. What does that mean for you? Well, the possibility exists that 50% of your weekend listening was affected IF your listeners got out of Dodge for those weekends. It also means that two Mondays were compromised, though your . ....
Before The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – round out our coverage of the third book from CHRISTMAS, we have a question. Why does Santa get all the credit? Sure, he works his butt off for one day a year. But what about the elves? They work doggedly (and tirelessly) all year in sweatshop-type conditions. Have you ever seen their living quarters? No. What kind of benefits do they receive? Is there a union? It’s . ....