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Join us as we look back at the most-read Packaging World stories of 2022. At #9, check out this paper-based, recycle-ready shampoo sample pack from The Estée Lauder Companies' Aveda brand.
Sampling is a big category for The Estée Lauder Companies. Aveda and its supplier partners found a way to sample product more sustainably, using curbside recycle-ready (or -certified, depending on locale) paper packets to replace multilayer foil sachets.
Sampling is a big category for The Estée Lauder Companies. Aveda and its supplier partners found a way to sample product more sustainably, using curbside recycle-ready (or -certified, depending on locale) paper packets to replace multilayer foil sachets.