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Walmart meetings go virtual with disguise xR Monday, 24 May 2021 Walmart needed to address a global audience of investors USA - Multinational retail corporation Walmart relied on the disguise extended reality (xR) workflow to host two of its most important corporate meetings virtually for the first time earlier this year. Walmart needed to address a global audience of investors in its annual Investor Community Meeting (ICM), as well as key management personnel in its Year Beginning Meeting (YBM), remotely. Partnering with experiential event company LEO Events, Walmart invited Xite Labs, a long-time disguise creative and workflow partner, to deliver a custom-built stage powered by disguise xR at Walmart’s headquarters in Bentonville, Arkansas, to host the two virtual events. ....
Robe Helps Celebrate the Look for Bryson Tiller XR Concert USA – Talented trapsoul singer, rapper, and songwriter Bryson Tiller recently recorded an XR concert (for later broadcast) in Calabasas, California at Xite Labs’ XR stage facility, which involved a meticulously specified and positioned lighting rig that included Robe T1 Profiles, SuperSpikies, Tetra2s and BMFL Blades. Xite Labs, founded in 2018 by visual and production design specialists Greg Russel and Vello Virkhaus, was approached by producer Amish Dani and creative studio the 92 Group to assist the project in the production of stunning XR environments. They received a detailed brief with a set of storyboard images and a flow concept of the four dynamic worlds that they wanted to build. The 3D spaces were created by multiple highly skilled artists commissioned by Xite Labs using Unreal Engine and Notch. ....
Xite Labs Provides xR Production Expertise to Walmart for Pair of Virtual Annual Corporate Meetings By davidsteinberg 4 seconds ago When the continuing coronavirus pandemic precluded holding its usual large first-quarter corporate meetings in person, Walmart turned to xR production to go virtual with the annual Investment Community Meeting (ICM) and A Year Beginning Meeting (YBM). Tennessee-based experiential event company LEO Events, which produced the two shows, brought Xite Labs on board to provide technical and creative services in support of LEO’s master show direction. Xite delivered custom set designs, virtual environments, AR content production and on-site editorial as well as designed, built, calibrated and operated the xR stage on location. ....