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Best Media Info: Cinema advertising will have to reinvent itself and go beyond just airing TVCs to provide an experiential experience| Advertising News
Mumbai: Cinema exhibition company PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic. It has introduced 270-degree on-screen experiential in-cinema advertising for the first time in India to drive higher excitement for brands. Maruti Suzuki has become the first advertiser to use this platform to launch its
This differentiated offering from PVR is expected to transform the journey of audience engagement and expand the scope for advertisers to amplify the impact of the advertising message delivered