Y Digital: How one BYU graduate, five students and Mountain Dew led to an award winning agency
The Daily Universe Inside the George H. Brimhall Building on BYU’s campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations like the NBA, Subaru and Google. All because of one man that loves commercials. “In my heart, I love the idea of advertising,” said Y Digital Director Adam Durfee. “I’m one of the few people that like to watch commercials carefully and see what they are all about.” Y Digital is a student-run digital marketing agency sponsored by BYU. By the end of 2020, they ha...
Source: byu.edu