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Y Digital ranks 1st nationally, 18th worldwide in academic marketing win

Y Digital ranks 1st nationally, 18th worldwide in academic marketing win
byu.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from byu.edu Daily Mail and Mail on Sunday newspapers.

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Faculty say new PR lab will serve more students, but Y Digital transition creates controversy

Faculty say new PR lab will serve more students, but Y Digital transition creates controversy
byu.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from byu.edu Daily Mail and Mail on Sunday newspapers.

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Y Digital: How one BYU graduate, five students and Mountain Dew led to an award winning agency

The Daily Universe
Inside the George H. Brimhall Building on BYU’s campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations like the NBA, Subaru and Google.
All because of one man that loves commercials.
“In my heart, I love the idea of advertising,” said Y Digital Director Adam Durfee. “I’m one of the few people that like to watch commercials carefully and see what they are all about.”
Y Digital is a student-run digital marketing agency sponsored by BYU. By the end of 2020, they have worked with over 35 clients and won numerous awards. But back in 2017, the agency was just an idea on Durfee’s dinner napkin. ....

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