GroupM: Advertising market slowing, but we should still be cautiously optimistic
This Year Next Year 2022 Global End-of-Year Forecast shows revised growth figures in 2022 globally but bright spots in Australia
Source: cmo.com.au
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GroupM's 2022 Forecast Better Than Expected, but Not Great
Advertisers are still spending, but slower.
Source: adweek.com
Indepth: TV Vs digital debate revisited - will they continue to complement each other?
Indepth: TV Vs digital debate revisited - will they continue to complement each other?
Source: adgully.com
Retail Media Ad Revenue and E-Commerce Sales Chugging Along
E-commerce wealth is concentrated with 20 retailers across 7 markets.
Source: adweek.com
Indian newspapers keeping up with the times, in a free country, with a local connect
Indian newspapers keeping up with the times, in a free country, with a local connect
Source: campaignindia.in