Digital to overtake TV to become the largest advertising medium in India: GroupM report | Advertising
GroupM's annual TYNY report forecasts digital to cross Rs 48,603 crores this year
Source: campaignindia.in
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Indian ad spends to grow by 22% in 2022 to reach Rs 107,987 cr: GroupM TYNY
Indian ad spends to grow by 22% in 2022 to reach Rs 107,987 cr: GroupM TYNY
Source: adgully.com
Top digital trends that will dominate in 2022
The accelerated transition to digital during the pandemic period has brought about several changes in the way people work, conduct their business operations, connect, carry out financial transactions, shop, consume content.
Source: adgully.com
Digital ads rose to account for 64.4% of total advertising in 2021: GroupM
Digital ads rose to account for 64.4% of total advertising in 2021: GroupM
Source: adgully.com
India forecast to grow between 6-8% annually, on average says GroupM's TYNY global report
US, UK, and China to drive advertising industry’s much faster expansion than expected.
Source: afaqs.com