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'The Uncomfortable Feed' campaign with Milkdrop via Leo Burnett

The International Nipple Encyclopaedia.

Australia , Australians , Yiani-andrikidis , Nicole-denning , Mark-carbone , Erin-mendygral , Stacey-karayannis , Rachel-ecclestone , Laura-beament , Catherine-king , Andy-fergusson , Jennifer-brown

Leo Burnett and Milkdrop launch 'The Uncomfortable Feed' to redefine breast pump design

Leo Burnett and Milkdrop launch 'The Uncomfortable Feed' to redefine breast pump design
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Aussies , Laura-beament , Mia-stevens , Alex-sinickas , Erin-mendygral , Stacey-karayannis , Nico-smith , Nicole-denning , Jennifer-brown , Claire-deane , Rachel-ecclestone

Milkdrop launches 'The Uncomfortable Feed' to redefine breast pump design via Leo Burnett – Campaign Brief

A survey conducted by Milkdrop (a women's health start-up) in 2021 revealed that seven out of ten women reported experiencing discomfort, pain, or damage while using breast pumps, with eight out of ten stating it makes them "feel like a cow". This critical issue stems from a lack of accessible data

Australia , Aussies , Nicole-denning , Yiani-andrikidis , Mark-carbone , Stacey-karayannis , Rachel-ecclestone , Catherine-king , Laura-beament , Andy-fergusson , Jennifer-brown , Ashritha-govind