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Indians are consuming more Korean entertainment content than ever before. Fuelled by the international success of the black comedy thriller film "Parasite" by Bong Joon-ho and the global phenomena "Squid Game," Indians are devouring Korean romance dramas, murder mysteries, spy thrillers, dark comedies, and more.  A 2020 Netflix study tracked a 370 per cent increase in the

A few years ago, when Sabari Kumar, a 28-year-old doctor, was studying medicine in Ukraine, he chanced upon some binge-eating YouTube channels where all people seemed to be doing was consuming outrageous amounts of food.  These binge-eating videos are known as mukbang, a trend that started in South Korea in 2010, but has since migrated across the world. The word is a